Thursday, 29 January 2026
10:00 - 13:30
Communication means many different things to each of us. One thing is certain, however: the design and implementation of a communication strategy is essential for every non-profit organisation in order to effectively promote its work to the wider public and achieve its mission in the long term.
It is also essential for organisations to highlight their social impact and inspire genuine public interest in their work.
The aim of this seminar is to provide an in-depth understanding of the role of communication strategy in the operation, growth, and mission advancement of a non-profit organisation. The seminar is designed around transforming the ideas developed by participants during the sessions into realistic approaches that they can immediately apply within their own organisations.
At the same time, participants will have the opportunity to share their own experiences and concerns, while group discussions will help identify valuable lessons and practical insights.
Through experiential and interactive case studies and exercises, participants will be able to:
- Understand the concept of communication strategy from A to Z
- Recognise why communication strategy is essential and how it relates to operational strategy
- Focus on the key steps involved in developing a communication strategy
- Identify who should be involved in the strategic planning process
- Understand the relationship between communication strategy, fundraising, and volunteer engagement
- Explore where organisations should place emphasis depending on their available human and material resources
- Design a communication campaign based on specific planning stages
Seminar Structure\
10:00 – 10:10 | Introduction – What strategy means
The difference between ideal and realistic approaches
10:10 – 10:20 | Exercise A – Define your organisation’s vision and mission.
10:20 – 10:30 | Discussion & Feedback on Exercise A
10:30 – 10:40 | What is Communication Strategy?
10:40 – 10:50 | Communication Goals – Characteristics and distinctions
10:50 – 11:05 | Analysing Your Current Situation
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats
PEST Analysis: Political, Economic, Social, and Technological factors
Analysis of peer organisations and “competition”
11:05 – 11:20 | Exercise B – Develop a SWOT analysis for your organisation, including elements from the PEST analysis.
11:20 – 11:35 | Discussion & Feedback on Exercise B
11:35 – 11:50 | Target Audiences (WHO)
Internal and external audiences
Direct and indirect audiences
Influencers, opinion leaders, stakeholders, institutions, and public authorities
11:50 – 12:00 | BREAK
12:00 – 12:15 | Exercise C – Define the 2–3 key or emerging target audiences relevant to the two different scenarios you have selected.
12:15 – 12:35 | Messaging Strategy
Examples of good practices and interactive discussion
12:35 – 12:50 | Exercise D – What do you want to communicate to each target audience in relation to the two selected scenarios? What do they need to hear? Through which channels can you reach them?
12:50 – 13:05 | Discussion & Feedback on Exercises C & D
13:05 – 13:20 | Timeline, Resources, Risks & Mitigation, Priorities
13:20 – 13:30 | Summary, Discussion & Closing
Time & Venue
The seminar will take place online on Thursday, 29 January 2026, from 10:00 to 13:30.
How Can I Participate?
To participate in the workshop, please click “Register”, select the workshop date, and complete the registration form. Confirmation of participation will be sent electronically as soon as possible. For further information, please contact us at +30 210 7259306.
PREVENT Programme
The programme “Preventing gender-based violence and violence against children” (PREVENT) aims to prevent and combat gender-based violence (GBV) and violence against children by supporting Civil Society Organisations (CSOs) active in these fields in Greece and Cyprus, while also strengthening their knowledge, capacities, and sustainability.
PREVENT is co-funded by the European Union (90% funding rate) through the Citizens, Equality, Rights and Values (CERV*) 2023-DAPHNE programme, and by the Ίδρυμα Μποδοσάκη and the NGO Support Centre (10% funding rate), with a total grant amount of €2.3 million.
This event will take place in Greek. For further information, please visit the Greek version of this page.