10:00 - 13:00
This seminar is addressed to staff members and leadership teams of Civil Society Organisations involved in fundraising, sponsorship development, and partnerships, who wish to strengthen the strategic approach and effectiveness of their fundraising efforts.
Using the Mission Model Canvas as a practical tool, and through hands-on work based on real organisational cases, participants will work on refining their mission, identifying potential donor and sponsor groups, and shaping their core communication messages.
The training follows a practical, seminar-based approach, supported by a team of mentors from ΚΕΜΕΛ, with limited theory and a strong emphasis on producing immediately usable material for each participating organisation or professional. The aim is for participants to gain an initial framework for strategic thinking and communication that will support a more targeted approach to donors, sponsors, and collaborators.
Seminar Structure
10:00 – 10:15 | Introduction
- Why strategy is critical for mission-driven organisations
- What the Mission Model Canvas is
- The Mission Model Canvas as a tool for fundraising and communication
10:15 – 11:15 | Developing a First Draft of the Mission Model Canvas
- Brief presentation of the key sections of the Mission Model Canvas
- Group work based on participants’ own cases
- Developing a first Mission Model Canvas draft with the support of AI tools
11:15 – 11:30 | Break
11:30 – 12:05 | Donor & Sponsor Groups – Key Characteristics
- Potential categories of donors, sponsors, and partners
- Different audiences, motivations, and needs
- Developing an initial segmentation of donors and stakeholders
12:05 – 12:50 | Communication Principles & Rules
- Core principles of strategic communication
- Audience – Message – Medium – Messenger
- Developing key messages and a short presentation for a selected donor or sponsor
12:50 – 13:00 | Closing
- Summary of key points
- Questions and next steps
Practical Information for Participants
Participants are kindly requested to bring a personal laptop or tablet, as part of the training will involve group work and the use of artificial intelligence tools.
Prior to the training, participants will receive brief instructions for a short preparatory exercise in order to make the most of the practical seminar activities.
Time & Venue
The seminar will take place on the 1st floor of the Ίδρυμα Μποδοσάκη offices (14 Mourouzi St., 10674 Athens), on Tuesday, 23 June 2026, from 10:00 to 13:00.
How Can I Participate?
To participate in the seminar, please click “Register”, select the seminar date, and complete the registration form. Confirmation of participation will be sent electronically.
Greek Sign Language interpretation can be provided upon request.
For further information, please contact us at +30 210 7259306.
About the Trainers
Dimitris Paximadis
Dimitris Paximadis studied Industrial Engineering at Miami University and attended MBA courses at Xavier University. He served as Program Analyst and Supervisor at IBM WTC in Detroit and Athens, Marketing Services Director at Coca-Cola Export in Athens, as well as General Manager and shareholder of BBDO Advertising Athens. From 1987 to 2005, he was Chairman, CEO, and principal shareholder of OgilvyOne. Since 2010, he has been a member of ΚΕΜΕΛ. He is also the author of two books on sales promotion, direct marketing, and CRM.
Dionysios Spiliopoulos
Lean Startup Educator & Mentor and member of ΚΕΜΕΛ, actively supporting startups, NGOs, and social enterprises through training and mentoring. Former CEO of Schneider Electric Greece and advisor to several Greek family businesses. Specialises in strategy, organisational development, and business development.
Lambros Tsolkas
Member of ΚΕΜΕΛ, Senior Executive, Board Member, and Strategic Advisor. Lambros Tsolkas studied Electrical & Computer Engineering at NTUA and completed a Master’s degree in Computing Science at the University of Glasgow. He currently serves as Vice Chairman (non-executive) of the Board of NBG Asset Management and previously held senior leadership roles at Accenture Greece. He has extensive experience in transformation and technology projects and actively mentors startups and SMEs.
Roi Filou
Roi Filou has a strong commercial background and extensive experience in strategic planning and cross-functional team management within multinational Fortune 500 organisations in Greece and abroad. As a senior marketing and commercial strategy leader, she has worked on developing international brands and organisational teams. Through her involvement with ΚΕΜΕΛ, she supports entrepreneurs and non-profit organisations in strengthening their activities and achieving sustainable impact.
Dimitris Chrysanthou
Dimitris Chrysanthou is an economist with extensive experience in the banking and financial sector. He has held leadership positions in team management, network organisation, risk management, and change management projects. He specialises in financial sustainability, vision, mission and strategy, general management, and external environment analysis. As a mentor and member of ΚΕΜΕΛ, he supports Civil Society Organisations through a practical, sustainability-oriented approach focused on actionable solutions.
This event will take place in Greek. For further information, please visit the Greek version of this page.